Gourmet Coffee Roasting
Experience craft roasting that highlights unique flavor profiles.
Sustainable Practices
Commitment to eco-friendly coffee sourcing and roasting.
Coffee Tasting Events
Join us for engaging and informative coffee tasting sessions.
Customized Blend Creation
Create your unique coffee blend tailored to your taste.
Unique Roasting Process
South Africa’s first Solar Coffee roastery! Thank you and congratulations on selecting this fine supply of premium coffee that has been roasted using our SOLAR Coffee Roaster- the most advanced Coffee Roaster in the world. You have indeed made the right choice.
The only way to enjoy your coffee in a new world economy where the focus is upon a self-sustainable lifestyle with the lowest possible Co2 footprint, is with our unique solar roasting process. Our SOLAR Roaster combines four different heat methods of roasting which allows for an individual & specific “thermal treatment” for all bean types during roasting (regardless of size, density or humidity) Solar energy is the primary power source for this unique roaster.
When you have your next caffeine boost be mindful of the processes applied to prepare your favourite coffee beans. Almost all traditional coffee roasters use LPG (Liquid Petroleum Gas) as an energy source for roasting. When LPG burns, it leaves behind a chemical residue. If not contained properly, it alters the taste, quality and natural goodness of coffee, which can also have negative effects one’s health.
At Snob’s Coffee our SOLAR roaster heats the beans using “Infrared Radiation” heaters in a revolving perforated drum. The drum then transfers secondary heat to the beans via Conduction. At specific stages during the roasting process, air is pulsed through the beans to create a ‘fluidised bed’ which enhances the heat transfer via ‘Thermo Syphon’ and ‘Convection’. The SOLAR roaster combines traditional “Drum roasting” and “Fluidised-Bed Roasting” processes in order to achieve consistent uniformity, resulting in full aroma and flavour. Snob’s Coffee presents a vast range of Gourmet Coffees from some of the major coffee producing regions of the world, including Central America, South America, Africa and South East Asia.
As our name suggests, coffee to us is more than just a drink, it’s an experience. How coffee is consumed is part of its continuing appeal and mystique. Our coffee offers a unique taste experience, combined with the natural health benefits of freshly solar roasted coffee using an environmentally friendly process.
Join Us in Exploring Unique Coffee Flavors
Why Choose Us
Our Unique Value Proposition
Blog
The Long-Term Vision for Snob’s Coffee: Scaling a Sustainable Model Without Compromising Quality
The test of any business model built on genuine quality and genuine sustainability is not…
Leveraging Media Coverage: How Being “South Africa’s First” Creates a Powerful Marketing Angle
In the attention economy, novelty is currency. Journalists, editors, podcast hosts, and social media curators…
Educational Workshops and Tours: Engaging the Community with the Solar Roastery
There is a dimension of the Snob’s Coffee story that cannot be fully communicated through…
The Power of Transparency: Using the Solar Roasting Process as a Key Marketing Tool
Transparency has become one of the most frequently invoked values in contemporary brand communication, and…
B2B Opportunities: Supplying Solar-Roasted Coffee to Hotels, Restaurants, and Corporate Clients
The specialty coffee market in South Africa is often discussed primarily through the lens of…
Creating an Authentic Brand Narrative Around Solar Technology and Quality
Authenticity is the most sought-after and most frequently counterfeited quality in contemporary brand communication. Every…
What Our Customers Say
Customer Testimonials
4.8
5-Star Ratings from More Than 2,000 Happy Users
